編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-310-003 | Radiant Cosmetics: What''s in a Pout? | Pozen, Robert C.;Hammond, Mary Ellen | General management | Emerging Technology Innovation and Intellectual Property Management( ITM5229 ) |
2 | 9-315-139 | Uber and Stakeholders: Managing a New Way of Riding | Kanter, Rosabeth Moss;Fox, Daniel | General management | Emerging Technology Innovation and Intellectual Property Management( ITM5229 ) |
3 | 9-614-013 | Living Proof: Are We a Technology Company or a Beauty Company? | Shih, Willy | General management | Emerging Technology Innovation and Intellectual Property Management( ITM5229 ) |
4 | HKU902 | Viagra in China: A Prolonged Battle over Intellectual Property Rights | Li, Yahong;Lu, Jiangyong;Tao, Zhigang;Wei, Shangjin;Chan, Penelope | General management | Emerging Technology Innovation and Intellectual Property Management( ITM5229 ) |
5 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | Emerging Technology Innovation and Intellectual Property Management( ITM5229 ) |
6 | 9-613-079 | The LEGO Group: Publish or Protect? | Shih, Willy;Chai, Sen | Operations management | Emerging Technology Innovation and Intellectual Property Management( ITM5229 ) |